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Tony Apps DipPFS

Financial Planner

Tony has been a Financial Planner for over 25 years and specialises in advising High Net Worth families and companies.

He joined Equilibrium Wealth Management Ltd in 1996 becoming Managing Director in 2005, and then Principal of Perspective (South West) Ltd for 12 years.   

In 2022, Tony stepped down as Principal but continues his role as Financial Planner as he starts planning for his eventual retirement. He has been a part of the success and growth of the office in Marlborough and the wider Perspective group for over two decades. 

Tony has been qualified to Diploma level for over 20 years and specialises in retirement, investment and long term care planning. 

Tony Apps


01672 515991


Marlborough Office

Equilibrium House
1 Pelhams Court
London Road

Telephone: 01672 515991

Perspective (South West) Ltd, Registered in England and Wales No 3053936. Registered Office: Lancaster House, Ackhurst Business Park, Foxhole Road, Chorley PR7 1NY.

Perspective (South West) Ltd is authorised and regulated by the Financial Conduct Authority.

Perspective (South West) Ltd is a subsidiary of Perspective Financial Group Ltd.

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What to do if we didn’t get something right

We strive to deliver the highest possible level of service to every client, every time. If we got things right, we’re always happy to hear that – thank you. If we didn’t, in the first instance, please contact your Financial Planner or their Office Principal about the matter using the contact details on our website.

Should you not be satisfied with our response to your complaint, you may be able to refer it to the Financial Ombudsman Service, which can be contacted as follows:

The Financial Ombudsman Service
Exchange Tower, London, E14 9SR

Tel: 0800 023 4567 or 0300 123 9123