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Anthony Prior DipPFS

Financial Planner

Anthony joined Perspective in December 2022 as he felt our ethos and values were very aligned with his own in that they are very client-centric by putting clients first and foremost.

Anthony started out as a Primary School Teacher before transitioning into financial services in 2015. Coming from this background is great as he can help clients make sense of their finances and make sound financial decisions through simplified financial advice, cutting through financial jargon which can be complex to some. 

What interests Anthony the most is understanding why clients are asking the question or what the problem is preventing them from doing. The enjoyment then comes from helping clients overcome those problems through quality financial planning to help achieve their financial goals. 

Anthony has recently taken up golf, but it is very early days. Outside of work he very much enjoys time with his family; his wife and two daughters. His girls are 1 & 3, so he is somewhat of a connoisseur when it comes to Teesside’s parks and soft play. 

Anthony Prior


Darlington Office

Regency House
51 Coniscliffe Road
County Durham

Telephone: 01325 289400

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Perspective (North East) Ltd, Registered in England and Wales No 04163906. Registered Office: Lancaster House, Ackhurst Business Park, Foxhole Road, Chorley PR7 1NY.

Perspective (North East) Ltd is authorised and regulated by the Financial Conduct Authority.

Perspective (North East) Ltd is a subsidiary of Perspective Financial Group Ltd.

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What to do if we didn’t get something right

We strive to deliver the highest possible level of service to every client, every time. If we got things right, we’re always happy to hear that – thank you. If we didn’t, in the first instance, please contact your Financial Planner or their Office Principal about the matter using the contact details on our website.

Should you not be satisfied with our response to your complaint, you may be able to refer it to the Financial Ombudsman Service, which can be contacted as follows:

The Financial Ombudsman Service
Exchange Tower, London, E14 9SR

Tel: 0800 023 4567 or 0300 123 9123