Vacancies

Head of Marketing

Perspective Financial Group Ltd / Group Marketing

Job Description

We currently require a highly motivated individual with a friendly and confident manner to support and manage our marketing department. Candidates must hold a professional marketing qualification with the ability to develop strong marketing strategies to develop Perspective’s brand. 
Office: Perspective Financial Group Ltd
Location: Home Based 
Hours: Monday – Friday 9am to 5pm with a one-hour break (35 hours)
Salary: Competitive dependant on experience and qualifications. Available upon request.

Job Requirements

Role holders will be motivated, friendly and professional at all times. 

• Experience in running a Marketing Department within a Financial Planning business. 
• Creative ability.  
• Good knowledge of compliance, TCF, Data Protection Act and Anti-Money Laundering requirements.
• Good analysis skills, money management skills and planning skills. 
• Ability to manage own workload.
• Flexibility/ adaptability to cope with change.
• Excellent verbal and written communication skills.   
• Accuracy and attention to detail. 
• Computer literature and a good knowledge of Word, PowerPoint, Excel, Adobe PDF, Adobe Photoshop and e-marketing software.
• Diploma (HNC/HND), degree or professional marketing qualification.
• Bachelor’s or master’s degree in marketing.

Job Responsibilities

The key duties of the role are listed below. 

• Strategy - Develop and implement comprehensive marketing strategy.
• Brand development – oversee the positioning and  development of the Perspective Brand.
• Market resource  and analytics – continuously monitoring market  trends, competitor activities. Keeping in touch with what the competitive  landscape are doing and striving to be the strongest brand in the market.
• Client retention  and engagement – support our network of branches to  nurture their clients. Manage the programme of events, such as seminars  and conferences, including logistics and advertising. 
• Working with  Professional Bodies and other key sector specific providers on  collaboration initiatives. 
• Joint Ventures – support the implementation of Joint Ventures. 
• Client surveys –  support the branch network and Compliance Department in delivery client  surveys. 
• Digital  marketing – leverage digital platforms to drive  client engagement and ensure firm’s digital presence is optimised. 
• Content   Development – creation of high-quality, relevant  content (market insights, educational materials, thought leadership). 
• Documentations - Ensure the business has excellent brochureware and client material.
• Keep up to date  with financial products and legislation and comply with all industry rules  and regulations.
• Work with AI, understanding  how it can assist the department. 
• Giving  presentations and producing reports.

Due to the nature of the business the role may also include additional responsibilities considered reasonable by the Company.

Job Benefits

25 days holiday (rising with length of service) plus Bank Holidays, Holiday Purchase Scheme and Birthday leave. E-Discounts, Electric Car Scheme, Life Assurance, Pension and Corporate Eyecare.