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Derek C Baptist MCSI, APFS


Derek has been a Financial Planner for over 30 years and a Director of Perspective (Midlands & Cheshire) Ltd (formerly Ad Valorem Wealth Management LLP) for over 20 years.

Derek is a Director and member of Perspective’s Advisory Board. He specialises in advising High Net Worth clients.

He holds the CII’s Discretionary Investment Manager qualification and is a Chartered Member of the Chartered Institute of Securities and Investments, as well as being a Chartered Financial Planner. Derek specialises in retirement, investment and trustee investment advice.

Derek studied law at university before joining the RAF where he served for 10 years as a Commissioned Officer mainly on the Tornado strike and air defence forces.

On leaving the RAF he joined the Financial Services profession and held senior roles at Equitable Life before joining Scottish Widows where he was Head of the Financial Planning Unit and was the senior authorised adviser in the company responsible for the advice provided by Scottish Widows sales force. Derek became an Independent Financial Planner in 1997 and was a Director of a substantial regional independent financial practice before joining AWD Thomsons as a Divisional Director of the national practice.

Derek founded his own Independent Financial Advisory practice in 2000 which evolved into Ad Valorem Wealth Management LLP which he co-founded with Ceri Robbins in 2010.


Derek Baptist


Newcastle under Lyme Office

Whitehall House
Sandy Lane
Newcastle under Lyme

Telephone: 01782 711091