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The company’s origins date back to 1985 when it traded as a Sole Proprietor and the practice has operated as an Independant Advisory practice since then. The business subsequently became a Partnership and LLP during which a period of substantial growth took place.

Today the business trades as Perspective (Midlands & Cheshire) Limited – formerly Ad Valorem Wealth Management, and is part of the Perspective Financial Group. It is a thoroughly modern enterprise which invests in and utilises the latest technology in order to enhance business disciplines. We invest in our people too in order to ensure the highest levels of client service and administration.

What has never changed over the years is the firm’s commitment to its core traditional business values and placing our clients at the centre of our activities. At the foundation of the Partnership the firm’s key aims were to:

  • Provide professional impartial financial advice
  • Incorporate technical excellence in our advice
  • Provide excellent client service

These principles have not changed and are timeless; the practice will always ensure that we utilise the latest technology and professional practices where appropriate but the core values remain in place.
The company is responsible for client assets under management in excess of £182 million. We also provide taxation, technical and protection advice to clients as part of our comprehensive financial planning service.

The firm also offers a bespoke private client service to individuals who demand the highest levels of financial planning and a separate dedicated extranet site is utilised, which holds individual accounts accessible 24/7 through a secure portal.

The Financial Conduct Authority does not regulate taxation advice.

For clients who utilise our bespoke Private Client Service Wrap please launch and login to the secure extranet portal here

Key Contacts

View all our team

Derek C Baptist MCSI, APFS

Managing Director, Chartered MCSI, Chartered Financial Planner

Ceri H Robbins ACSI

Director, Chartered Financial Planner

Jon Salt

Jon Salt

Senior Administrator

Andrea Harvey

Client Services Manager

Registered in England and Wales No 7935927. Registered Office. Lancaster House, Ackhurst Business Park, Foxhole Road, Chorley Lancashire PR7 1NY.
Perspective (Midlands & Cheshire) Ltd is authorised and regulated by the Financial Conduct Authority.
Perspective (Midlands & Cheshire) Ltd is a subsidiary of Perspective Financial Group Ltd.
Should you have cause to complain, and you are not satisfied with our response to your complaint, you may be able to refer it to the Financial Ombudsman Service, which can be contacted as follows:
The Financial Ombudsman Service Exchange Tower,
London, E14 9SR
Tel: 0800 023 4567 or 0300 123 9 123

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